Objective: gain employees trust and willingness to participate and give hones feedback in the survey.

Stake: the number of participants which leads to having reliable & qualitative data

Communication:

1. Senior management key messages:
2. Project objectives
3. Project plan and milestones
4. Anonymity disclaimers and terms
5. Their role in the project and communication process
6. Line managers key messages:
7. Administration type (inhouse/supplier), data collection and reporting process
8. Main themes to be researched
9. Technical details: survey language, reports that they will receive, reports received by their direct reports, timeline
10. Key messages to send forward
11. All employees' key messages:
12. The importance of participation and honesty, the chance to speak up and change something
13. Project objectives
14. Timeline, including the step that a post survey communication will be made
15. Anonymity, terms and conditions
16. Technical details: email from which they will receive the survey invitation, person in charge if employees have questions or technical issues.

Minimum communication:

1. Message from HR department 2-3 weeks prior to the start of the survey sent to all employees.
2. Message form CEO 1-2 days prior to the start of the survey
3. Reminder from HR department 1 day prior to the start of the survey

Key messages can be reinforced through:

• Manager to team discussion and presentations
• HR to staff memos
• Events with all employees
• Campaigns to promote the project: banners in the signature of project team with links for additional info, banners displayed in the company, folders on company server where employees can access more info