Top to bottom funnel conversion
Measures the conversion percentage of visitors into hires.
Calculation steps:
- add the number of visitors for each job ad
- add the number of hires for each job ad
- divide the total number of hires to the total number of visitors
- express it as a percentage
Dimensions: overall company, each source of hire, each job ad
Example:
This year the company hired 100 employees on positions like: customer service agent, production operator, accountant, sales manager.
For this example we will choose to calculate the conversion for customer service agent.
20 customer service agents were hired.
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