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Number of employees who can articulate company mission/vision/values


Measures the number of employees who are able to articulate company’s values/mission/vision.


This metric is measured via surveys.


There is a great deal of buzz surrounding the importance of employees to know the mission, values and vision of company.

We consider that an employee who is able to articulate these versus an employee who can't is:

  • more engaged as probably the values and the company mission are important to him
  • aware and feels more that is part of something bigger
  • will better promote your company brand

 

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