Employee Net Promoter Score - eNPS
Measures the degree of employee willingness to recommend your company as an employer to friends, family or acquaintances.
eNPS is measured via surveys through the question:
How likely are you to recommend us as a place to work?
Evaluated on a 1 to 10 scale where:
- 1 to 6 answers are given by detractors
- 7 and 8 answers are given by passives
- 9 and 10 answers are given by promoters
eNPS rate is the value resulted from the subtraction from the percentage of promoters the percentage of detractors.
The principles of using this question comes from marketing.
The founders of this measuring method, Fred Reichheld, Bain & Company and Satmetrix consider that NPS predicts business growth.
It is considered that:
- promoters will mention and recommend your company to other people and tell nice things about you as an employer
- passives are indifferent, they don't have any special attachment to the company and have no problem to switch and can go at any time into promoters or detractors
- detractors are the employees that are willing to go to great length to share negative experiences from within the company
- add a supplementary question and ask the respondents to argue the value given. This will give you the opportunity to understand the "why?" behind the total score
- ask the supplementary question within the same survey as you would like to avoid respondent fatigue
- ask the supplementary question for all answers in the scale